The Eco-Fashion Revolution

In a recent article by Brita Belli, E Magazine. Posted September 17, 2007, consumers are now considering who grew their cotton and who turned it into a wearable object. Less inclined with traditional activist ideals, designers are thinking more like architects creating products with design and textile. For example, Brooklyn designer Nina Valenti, who launched the sustainable line naturevsfuture in 2002, designs peieces that have a strong line, form and texture. Her clothing has severe pleats and soft gathers, military stiffness and feminine slits, the yin and yang of organic and technological forces. Her fabrics range from the expected organic cottons, wools, hemps and soys to fabrics made from recycled soda bottles. Another designer, fusing practicality with design is Carol young. Young's label, undesigned, is a study in wearable sustainable fashion that is decidedly modern in its ability to transcend season and move between office, bicycle, subway and sidewalk. There are skinny jeans layered with dotted, form-fitting dresses topped with demure shrugs. Bold pockets and soft hoodies and bubbled edges.

As Jill Danyelle,an eco-design blogger put its "Green fashion has definitely expanded outward from its 'hippie' connotations of the past," says Danyelle, who is also the fashion editor for inhabitat.com. "We have seen expansion all the way into high-end designer looks down to Wal-Mart. This is what I see as true growth. Yet the percentage of the marketplace is still so miniscule that I believe eco-friendly design in the fashion industry is far from established."

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